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Building data · Color Lab

Use a palette as a brand

Put a palette's brand roles into your personal brand or a firm brand you manage, with the contrast checked first.

A palette's brand roles can become a brand: your personal brand, or the brand of a firm where you're an owner or admin. The brand then shows in the top bar and in documents that use it, like a proposal.

Use as brand #

  1. Give colors their roles: primary, accent, background, surface and text. See Colors and brand roles.
  2. Under the brand preview, click Use as brand….
  3. Pick which brand: Your personal brand, or one of your firms. Firms where you're only a member aren't listed.
  4. Check the table and the grades, then click Save brand.

You need to be signed in with an editable copy of the palette. The palette itself doesn't change.

What goes where #

The table shows each brand role and the palette color that fills it. A role the palette leaves out keeps the brand's current color, marked kept. The brand's header, icon, print logo and signature don't change.

If two colors share a role, the first one is used and the dialog says so. Color Lab normally keeps one color per role.

Contrast #

The dialog runs the same checks as the brand editor:

  • Text must reach 4.5:1 on the background and the surface. A brand that doesn't can't be saved, so Save brand stays off and the dialog says why.
  • The accent should reach 3:1 on the top bar in every theme. Where it doesn't, the bar draws a lighter or darker shade of it, marked shaded. Only the color you picked is saved.

See Contrast checks for what the ratios mean.

The other way round #

A brand can also start from a palette: on a firm's Brand tab or under Your brand, click Start from a Color Lab palette… and pick one of your saved palettes. See Firm brand.